What We Believe
We believe that SMEs accept unfavorable supplier terms not because they lack negotiating power, but because they lack information. Our work is to change that.
Information is the real leverage
When a small business owner sits across from a supplier, the supplier typically knows the market far better than the buyer does. They know what competitors charge, what payment terms are standard, and what a buyer of your volume should reasonably expect. The buyer often doesn't.
This information asymmetry is the core problem we address. It's not about being aggressive or adversarial in negotiations — it's about entering those conversations with an accurate picture of reality.
Our diagnostic process is designed to give business owners that picture: what the market looks like, where their current terms deviate from it, and what specific points they can raise in a conversation with their suppliers.
The principles that guide our work
Transparency first
We explain our methodology clearly. You should understand how we reach our conclusions, not just accept them.
No conflicts of interest
We don't represent suppliers, receive commissions, or intermediate purchases. Our analysis has no commercial bias.
Specific over general
Generic advice has limited value. We focus on your specific suppliers, your specific categories, and your specific situation.
You make the decisions
We deliver analysis, not directives. What you do with the information is entirely your choice. Our job ends with the report.
Why we don't negotiate on your behalf
A common question is: why don't you just negotiate for us? The answer is straightforward: the moment we sit at the table as your representative, the dynamic changes. Suppliers respond differently. Relationships are affected. And the outcome depends on our performance, not on the quality of information.
More importantly, the business owner who negotiates with their own supplier — armed with real data — builds a capability that lasts beyond a single contract. They understand the market. They know what's reasonable. That knowledge compounds over time.
Our role is to give you that knowledge in a form you can use immediately. The negotiation is yours.
See how we put these principles into practice
Explore the specific components of our diagnostic process and what each analysis covers.
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